Где ты

Listen first. Every song has its own voice before anyone begins to explain it.

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Watch

Где ты

Videos and vertical Shorts from the song’s visual chapter.

Inside the song

The recording is only the beginning.

A song carries more than sound: words, memories, people, images and the decisions made along the way. This chapter is the place where those parts can live together, in Alex’s own voice.

Continue exploring

Every song opens another door.

Process · Research · DiscoveryThe LabEnter The Lab →The person behind the workAboutMeet Alex →Music, talent and technologyCreative SpaceExplore the Initiative →Memory · Reflection · VoiceStoriesRead the Journal →