The site is evolving into a new format. New information is added daily.
About Alex · An interview in ten parts

In His Words

I’m far more interested in understanding what I can do next than in talking about who I used to be.

Begin with Part 01
Alex Kryve writing in a notebook
Before the first question

How this conversation began.

Interviewer

Yes. I think the interview format suits you much better. It takes away the burden of having to decide for yourself what is important to tell people about you, while also keeping the whole thing from turning into a CV.

And after our preliminary conversation, I realised something else that needs to remain at the heart of your future biography: you are not trying to revive the public presence of the person you once were or bring back the old brand. The past exists. You neither deny it nor hide it. But this page should not become an invitation for people to dissect your former life all over again. It should explain where Alex Kryve’s experience comes from and why he does what he does today.

I’ll ask you one question at a time. You don’t need to make your answers sound polished. You can jump from one thought to another, repeat yourself, swear, or suddenly remember something halfway through—I’ll edit it later. And if you don’t like a question, just say, “Next.”

Alex

Yeah, my friend. This will work much better.

And I really like your idea of not turning it into a polished magazine interview. That probably suits me perfectly.

The conversation

Ten chapters.
One life, in progress.

Select a chapter to read it. Opening another chapter will close the current one.

01
Part 01 / 10 · Read · EN & RU

Beyond the conventional biography

Who is Alex Kryve when the titles, pseudonyms, degrees, awards and organisations fall away?

Read Part 01 in
Interviewer

Let’s begin with the simplest question. Why isn’t there a conventional biography or CV here?

Alex Kryve

I generally find it difficult to talk about myself. It is probably much easier to talk about somebody else. When you talk about yourself, you find yourself in a strange situation: praising yourself feels awkward, while criticising myself is something I can do perfectly well without anybody’s help.

I do not need a job. I am not looking for an employer, a position, or a workplace. So I see no point in publishing a detailed list saying that I enrolled somewhere in a particular year, worked somewhere else, or received a particular award. This is definitely not going to be a CV.

I am interested in completely different things — serious people with whom I can collaborate, develop projects, exchange ideas, and create something new. If somebody considering such a collaboration needs my detailed professional background, degrees, documents, publications, or proof of my qualifications, that is absolutely fine. I have all of it. But I am not interested in turning my life into an object of public discussion.

I am not hiding anything. I simply want to decide for myself which parts of my life are relevant to what I am doing today.

Interviewer

Why is it so important for you to separate the Alex Kryve of today from your previous professional life?

Alex Kryve

Because my former artistic career existed under an entirely different stage name. And it was not merely a stage name. Over time, an independent brand formed around it — a particular image and a particular way of life.

Many people know perfectly well who I am talking about. Others may simply not have connected that person with who I am today.

But I do not want to bring that brand back into my present life. Not because I reject my past. No. It was my life. My work. My experience.

It is simply that today I am doing different things. I have different ideas, different goals, and a completely different attitude towards many things. I do not want to create a new space only to begin discussing the person I once was all over again.

Interviewer

And how do you define yourself professionally today? As a musician? A producer? A researcher?

Alex Kryve

Yes, this is where it gets complicated. It is complicated because I genuinely cannot fit myself into a single definition.

Every morning begins with a note I have stuck to my refrigerator. I wrote it for myself one day. It says: “What can I do today to make the world a better place?”

Yes, perhaps that sounds a little grandiose. Perhaps it is not something I should talk about. Perhaps somebody will think it is somehow wrong. But at least… that is how it is.

And I genuinely cannot fit into just one of my roles. Because I have established myself as a person. I have established myself professionally. I have established myself as a musician, an artist, an actor, a researcher, an explorer. As a scientist? I do not know. It is difficult for me to call myself a scientist. To me, a scientist is someone much older. I am only fifty-four, and I still think of myself as a researcher — an explorer.

Although, well, I already have the degrees and the doctorate. But I do not stop. I keep learning. I try to keep my finger on the pulse. Anything new simply lights a fire in me. I get a real kick out of discovering something new. Sometimes I dive into it headfirst, because I find it fascinating.

I am interested in figuring things out. I am interested in getting to the heart of them. I want to analyse how something works, why it works, whom it affects, how we can work with it, and how it might be useful.

Because, ultimately, the first question is always: “What can I do today to make the world a better place?” Do you understand?

There is so much in this world that it is impossible to learn absolutely everything. One lifetime would not be enough. Ten lifetimes would not be enough. A hundred would not be enough to understand it all.

And so… there is never enough time. There is so little of it. That is why I do not spend time on social media or on promoting myself. I simply do not have time for it. Nor do I want to spend my time that way. What I want is to search, to study, and to learn.

That is probably it. And none of it fits neatly into a single, specific category.

That was probably a little chaotic. Anyway, throw half of it away—I won’t be offended.

Interviewer

The true centre of the biography begins to emerge here. It is not “musician + producer + teacher + researcher.” It is a way of existing: the constant need to investigate, search, learn, and understand how whatever is discovered can be put to good use.

“What can I do today to make the world a better place?”

It is not a declaration that says, “I am changing the world.” It is a question Alex asks himself.

02
Part 02 / 10 · Read · EN & RU

Where the stage began

Growing up in Kyiv, inside a family where the arts were not exotic — they were the natural environment.

Read Part 02 in
Interviewer

Let’s go all the way back.

Why the stage and music in the first place?

When you were a child and then a teenager growing up in Kyiv, did you already know that this would become your profession? What connection did your family have to music, theatre, and the arts? And how did you eventually find your way to the Kyiv College of Variety and Circus Arts?

I’m not interested in admission dates here. I’m interested in the story: who were you at that moment, and why did you choose that path?

How did the stage first enter your life?

Alex Kryve

Oh. Well, I suppose this part is all rather predictable. My mother was a performer, my father was a performer—both of them highly decorated artists. And my older sister…

I don’t know. I simply couldn’t imagine going off somewhere to study engineering. It felt slightly alien to me. Although—I don’t know—I do have a mathematical mind as well.

There were only so many schools I could apply to.

The theatre institute where my father once taught admitted a Russian-language acting class only once every—well, I can’t remember exactly now, and I don’t want to get it wrong—either every two years or every four years. That class was intended specifically for the Lesya Ukrainka Theatre. All the other classes were taught in Ukrainian, and I simply did not want to join a Ukrainian-language class.

Also—and people would probably see this differently today—but back then, during the Soviet period, it was considered deeply embarrassing for a child to enrol at the same institution where his father taught. You understand what I mean, right?

So everything began to point towards the Variety and Circus Arts College.

Interviewer

There is actually nothing predictable about this. The most important thing is not simply that “your mother was a performer and your father was a performer.” It is that the arts never seemed like an exotic career choice to you—they were the natural environment in which you grew up.

I also really like the detail about your admission. Your father taught at the theatre institute, but that was precisely why the family did not want there to be even the slightest suggestion of favouritism. As a result, the Variety and Circus Arts College was not a “second choice.” It was a place where you could arrive entirely on your own and prove yourself without anyone’s help. That is a very revealing detail.

03
Part 03 / 10 · Read · EN & RU

Learning to see the stage as a whole

The Kyiv College of Variety and Circus Arts — and an education deliberately wider than a single profession.

Read Part 03 in
Interviewer

The Kyiv College of Variety and Circus Arts.

What happened to you there—as a person and as a professional?

Alex Kryve

Our class was extraordinary, of course. A remarkable number of stars eventually emerged from it. But the system of education itself was even more interesting.

During the first year, they made almost no attempt to force you into a narrow professional box. Yes, there were separate variety arts and circus departments, but the education we received was extremely broad.

We studied acrobatics, gymnastics, balancing and trampoline. We learned to juggle, ride unicycles, and maintain our balance. God, the number of things that got broken at home while I was practising juggling…

At the same time, we had singing, acting, stage movement, choreography, and what they called “specialised subjects.” God, I was interested in everything.

I still remember the teachers.

My acrobatics teacher was always telling me:

“Look after your hands. You still need them to play.”

And the singing teacher might greet a student by saying:

“Go and eat something first. Your voice sounds hungry. Don’t come to me with a hungry voice.”

They were absolutely remarkable people.

Recently, I happened to see some young people in a park rehearsing a fire show with a staff. I caught myself being completely unable to walk past them. I went over and started explaining how to handle it more correctly from a technical point of view.

Decades have passed.

But all of it is still inside me.

Perhaps that is why I find it so difficult today to separate music, movement, acting, dramaturgy, and directing into distinct professions.

From the very beginning, I was taught to see the stage as a whole.

And so much came after that—the theatre department at the Academy, a master’s degree, postgraduate studies, doctoral studies, and the National Academy of Sciences.

Good grief. Am I really that clever? 😊

You asked me about it, and it turns out the memories are warm.

All right, that’s enough about education.

Unless, of course, you want to write an entire book about every place where I studied.

Interviewer

Now it has become very clear why a single profession eventually began to feel too restrictive for you. From the beginning, you were not trained as a narrow specialist. From your very first year, you became accustomed to the idea that a performer must be capable of far more than just one thing.

And I would definitely preserve those small details: the acrobatics teacher who kept telling you, “Look after your hands—you still need them to play”; the singing teacher and her “hungry voice”; all the things broken at home because you were practising juggling; and the fact that, decades later, you can see young people working with a fire staff and immediately understand how the movement could be performed better technically.

Not the list of subjects, but the fact that all of it still remains in your muscle memory.

04
Part 04 / 10 · Read · EN & RU

The first professional pay cheque

The first time the stage stopped being rehearsal and paid Alex for what he could do.

Read Part 04 in
Interviewer

You said, “From our second year onwards, practically all of us were already working.”

What was your first real professional job?

It does not necessarily have to mean an official entry in your employment record. I mean the first time you were paid specifically for what you could do on stage.

Alex Kryve

If we are talking about my first serious performances… Children of performers generally start working quite young. All the normal children would go off on their school holidays. Before the holidays began, we would go to rehearsals, because the New Year shows started during the holiday period.

But I remember my first real earnings perfectly well—the first money I was officially paid through payroll. It was during my first year at college. A large circus programme was opening at the Palace of Sports.

And I worked there as… ba-ba-ba-bam—a clown.

So the future musician earned his first professional money by working as a clown. As far as I remember, it was 14 roubles and 50 kopecks. Our student grant at the time was about twenty roubles. So it seemed like an absolutely incredible amount of money to me—practically for just a few performances that I also thoroughly enjoyed.

By our second year, most of us were already performing in shows, bands, concert programmes, and cabarets.

Interviewer

This is a wonderful episode because it immediately disrupts an overly polished version of the biography: the future musician earned his first real money as a clown.

Even more important is what you have just said: there was never a single moment when you could declare, “Now I have become a performer.” You effectively grew up inside the profession. For ordinary children, school holidays meant holidays. The children of performers went to rehearsals beforehand and then worked in holiday shows. The stage was never something you ceremoniously entered one day. It had simply always been there.

And we will keep the detail about earning 14.50 roubles when your student grant was twenty. It shows the significance of that first payment perfectly, without requiring any further explanation.

Now I would like to make a small turn, because otherwise we could spend a very long time going through every band and every venue.

05
Part 05 / 10 · Read · EN & RU

Recognition, ambition and a story left unfinished

What fame meant in his early twenties — and how one unresolved moment became a song decades later.

Read Part 05 in
Interviewer

When you remember yourself in your early twenties, what kind of performer did you want to become?

Did you already have your own vision of what you wanted from the profession? A major stage? A band? Music? Theatre? Television? Producing?

Or did you make no long-term plans at all and simply seize every opportunity that interested you?

What especially interests me is this: did you have ambitions to become famous? Or was fame itself never really your goal?

Alex Kryve

I do not want to be disingenuous and claim that a performer has no desire for recognition at all. As the saying goes, “A poor soldier is one who does not dream of becoming a general.” Right?

Of course you want your work to be noticed. To be understood. To be appreciated.

People first began recognising me while I was still at school, after I appeared on the television programme Silver Bell. So the word “star” very quickly lost any sort of mystical meaning for me. The people the entire country saw on television were, to me, simply people who sat beside me at the table or talked backstage.

Although, of course, there were periods in my life when I developed a few star-like affectations of my own.

Interviewer

For example?

Alex Kryve

That was exactly what happened when I was in my early twenties. I was crazy about heavy metal at the time. That period of my life is closely connected with it. But perhaps that is precisely the period I do not want to remember at all right now.

Maybe one day I will write a book about it, but not now.

I would like to tell one small story from that period.

I had a stage name. When the girls talked about me among themselves, they called me DD. One of them was very taken with me, and she had a tattoo done on her chest. She showed it to me.

From the lofty heights of my own stardom, I made fun of it and… hurt her very deeply.

We never saw each other again. But for some reason, that moment stayed with me for many years.

Later, when I began re-examining my life, I returned to that story as well. Eventually, a song grew out of it.

Perhaps today I would simply like to apologise to her. Not interfere in her life or deliberately try to find her—by now, she almost certainly has a family and a story of her own.

But it would be the right thing to do.

Interviewer

What is interesting is that this unresolved story became a song many years later. This is already a very important aspect of your creative work today: your songs are not necessarily born at the moment something happens. Sometimes a story lives inside you for twenty years, until you become the person capable of telling it.

06
Part 06 / 10 · Read · EN & RU

The turning point: 2017

The forced pause that became the beginning of a different life.

Read Part 06 in
Interviewer

You’ve mentioned several times that in 2017 you started rethinking your life. What happened then?

Alex Kryve

It’s complicated.

I probably won’t go into all the details here. To be honest, they’re not really the most important part.

In 2017, something happened that forced me to stop. Physically and emotionally. I needed rehabilitation. I needed time just to recover.

And that was really where everything began.

Before that, I was always running somewhere. Work, projects, people, touring, ideas, responsibilities. There was always something that had to be done.

And then life simply stopped me.

When you suddenly have time you never had before, you start asking yourself questions you could postpone for years.

For the first time in a very long time, I wasn’t studying another project, another person, or some professional problem.

I started studying myself.

What am I doing?

Where am I actually going?

Who am I?

And then an even more uncomfortable question appeared:

Is this really me?

That was probably the hardest part.

Because I realized that somewhere underneath all those professional roles, brands, relationships, work, and responsibilities, I had simply lost myself.

My birth surname is Kryveshchenko. That’s where Kryve comes from.

And at some point I thought: all right, but who is Kryve?

Not the artist. Not the producer. Not the director. Not the person people know under some other name.

Just me.

And it turned out that this wasn’t such an easy question to answer.

I started rethinking a lot of things then. My relationship with time. With people. With the profession. With the idea of continuing to do something simply because I had been doing it for twenty years and everyone was used to seeing me that way.

I had founded and led a large production project and worked with many artists. I know a lot of stories from inside the industry, not from reading about them in the press. I saw those people up close. I saw what happened to them.

And at some point you begin to understand that you cannot keep living on autopilot forever.

Something has to change.

Then, a few years later, Covid came.

I’ve said something many times that sounds terrible: for me personally, that period was almost a blessing. I understand how that sounds, especially knowing what a tragedy it was for so many people.

But that wasn’t when my rethinking began.

Covid simply gave that process more room.

By then, many of the questions had already been asked. The forced pause just made it harder to run away from the answers and bury myself back in work, touring, and the usual noise of life.

I can’t say I woke up one morning as a completely different person. That’s not how it works.

But gradually, that life ended.

And I wouldn’t even say that one door closed and another one immediately opened.

No.

I closed the old door. I threw away the key. Somewhere into a mountain river, so I wouldn’t accidentally find it again.

And when I finally stopped standing in front of that door, I realized there were actually thousands of others around me.

I think that’s where everything really began.

07
Part 07 / 10 · Read · EN & RU

The first door: songs

The moment professional songwriting became something personal — words that could no longer simply be given away.

Read Part 07 in
Interviewer

Which of those thousands of doors did you open first? What came first after that pause?

Alex Kryve

Songs.

A lot of them. Just a huge number.

I can’t say I hadn’t written songs before. Of course I had. A lot of them.

But back then, very often it was simply professional work.

Someone could come to me and say: we need this kind of song, on this subject, for this artist. Fine. If it needs to be done, it gets done.

I would write it, get paid, and let it go without any problem at all.

It never bothered me that the song might later live under someone else’s name. I had sold it. Everything was fair.

I think I treated those songs a bit like birds.

You write one — and let it fly.

Not even like homing pigeons, because pigeons are supposed to come back. These songs weren’t.

They just flew away and went on living their own lives.

And I was completely fine with that.

Writing itself always came fairly easily to me. A rhyme could appear on its own. A melody too. Sometimes I would see colleagues spending forever on a single song, but for me there was never some huge internal struggle involved.

The main thing was probably knowing when to stop.

After 2017, though, something changed.

Songs started pouring out of me, one after another.

Poems. Lyrics. Music.

And more and more of them were things I could no longer simply give away and forget.

Because they were about me.

About things I had lived through.

About people.

About situations I would return to years later.

About things I had never said.

That’s probably why I often say that, for me, a song is something left unsaid.

What I can’t say directly to a person, I can sometimes say in a song.

Around that same period, one very small job helped me enormously.

There was a company making children’s projects. Nothing huge, no big production budgets. They simply needed some music and approached me.

I said yes.

It was simple children’s music, musical concepts for animated series, little songs, music for individual scenes.

Nothing grand.

But for me, it became a real outlet.

I suddenly found myself making music again not because I had to fit some image, not because there was a stage, a brand, or expectations attached to it.

I was doing it simply because I was interested.

And it brought me back to life in a very real way.

I think that’s where the new flow really started.

Then came new technologies, new tools, new ways of working with sound. And of course I wanted to dive into all of that and understand how it actually worked.

But that was the next door.

08
Part 08 / 10 · Read · EN & RU

What to leave behind

Beyond career and achievement: intellectual honesty, a community that helps, and sounds preserved for the future.

Read Part 08 in
Interviewer

Imagine we remove the word “career” altogether. You have music, research, AI, education, film and television, young artists, ideas, possible collaborations. What do you actually want to leave behind?

Not achieve. Not receive. Not numbers of listeners, awards, money, or followers.

I mean actually leave behind.

If, ten or fifteen years from now, someone says, “This exists, or this became a little better, because Alex Kryve once worked on it,” what would you want that to be?

Alex Kryve

Well, I could probably start with: first, second, third, and so on.

First...

No, actually. Let me explain where this comes from first.

The world is changing. The tools are changing. Technology is moving forward at an unbelievable speed.

And our way of thinking is very often somewhere far behind.

I run into labels all the time. Especially now, when we talk about artificial intelligence.

We have a new tool. A genuinely good, very powerful assistant.

Artists, designers, people working with visual media — they have already been through much of this conversation. So why do we now have to go through exactly the same thing all over again in music? Can’t we learn at least something from the experience that already exists?

Above all, I believe in intellectual honesty.

I completely understand people who don’t want to work with artificial intelligence. More than that — I respect that. Everyone has their reasons.

What I find much harder to understand is something else.

When someone uses AI themselves — sometimes at many different stages, even in composing music — and then turns around and says that artificial intelligence is evil.

Let’s say you’re a brilliant musician. You can play every part yourself. You can record everything, sing it, mix it.

But the original spark came after you played something, put it into an AI tool, got a version back that caught your attention, and then you reworked it and made it your own.

Fine.

But then just be honest about the process.

Don’t pretend afterwards that artificial intelligence was never there.

And then there’s the opposite situation.

AI did practically everything: the lyrics, the music, the arrangement, maybe even the final sound. And then someone presents it as if the entire thing were completely their own work.

I don’t understand that either.

I really don’t want to make this about particular people. I know specific examples, but the point isn’t who they are.

The point is the attitude.

I think we finally need to stop asking only one question:

“Was AI used or not?”

Because saying “this was made by artificial intelligence” tells us almost nothing today.

What exactly was done?

At what stage?

What did the person do?

What did the tool do?

Now that is a meaningful conversation.

For me, a song doesn’t begin with technology at all.

It begins with whatever is inside a person.

A feeling.

Words you never said.

Pain. Joy. Happiness. A memory.

I’ve already said this: for me, a song is very often something left unsaid.

What I can’t say directly to another person, I say in a song.

And if you have that inside you, technology can help you bring it together. Find a form for it. Try a different sound, a different arrangement, look at the idea from an angle you might never have considered before.

Sometimes I compare it to a book.

You wrote the book.

Artificial intelligence helped you create the cover.

That doesn’t suddenly mean the book is no longer yours.

Of course, that’s an extremely simplified comparison, but the principle is something like that.

And then people come to AI thinking: great, now the machine is going to do everything for me — so where’s all the money and success I was promised?

Except it doesn’t work that way.

Because you still have to work.

You still have to understand what you’re doing.

You still have to make an enormous number of decisions.

And most importantly, there still has to be something inside you.

If there’s nothing there, no AI is going to fix that.

Sure, you can try it. Make a few songs. Maybe even some very beautiful ones.

And then what?

There’s no real growth from there.

So the first thing I would like to do is help change the conversation around artificial intelligence in music.

Not promote AI. No!

Not convince everyone that this is how we all have to work from now on. No!

I want to bring some basic professional honesty back into the conversation and try to understand what technology actually does within the creative process — and what remains human.

Interviewer

But with you, the conversation immediately moves from technology to people. You also started talking about supporting independent artists.

Alex Kryve

Yes.

Because I keep seeing the same thing over and over again.

You open Facebook and it’s endless:

“Follow me.”

“Listen to my song.”

“Add me.”

“Support me.”

And sometimes I look at all this and think: guys, what the hell are you doing?

If you took all those people writing “follow me” in a single day and each of them brought just one song, you’d already have a huge playlist.

A hundred people — a hundred songs.

If each of those hundred people listened to that playlist just once, shared it with their friends, supported not only themselves but someone else alongside them — imagine the effect that could have.

Instead, everybody stands in their own little corner shouting:

“Me! Me! Look at me!”

We’ve become far too used to this idea of everybody being on their own.

Everyone for themselves.

I’d like to try the opposite.

To build a space where people don’t just promote themselves, but actually talk to one another.

Share knowledge.

Experience.

Tools.

Create things together.

Help each other.

Because there’s a phrase I always use:

“Talent needs a helping hand. Mediocrity somehow manages on its own.”

And I mean that in the best possible way.

The weak stuff usually falls away on its own eventually.

But if there’s a talented person — especially a young person — who genuinely has something to say, who has something burning inside them, why wouldn’t we help?

Sometimes a person is missing very little.

A contact.

A piece of knowledge.

Some advice.

A tool.

An opportunity.

Another person standing beside them.

That is the kind of environment I would also like to leave behind.

Interviewer

And you mentioned one more thing: preserving rare musical instruments.

Alex Kryve

Yes. That would probably be the third one.

I would really like to preserve the sound of rare, unusual, lesser-known musical instruments for future generations.

Because there are so many of them.

Some sound absolutely extraordinary. They have unique timbres that could work beautifully in contemporary music, film, or almost anywhere else.

But most people simply have no idea these instruments even exist.

And this is an area where technology can be incredibly useful.

We can record them properly.

Document them.

Build libraries.

Preserve different playing techniques.

So that their sound doesn’t disappear along with the last musicians who still know how to play them.

And I have absolutely no interest in turning all of this into some kind of museum.

I want these instruments to stay alive.

I want a young musician twenty, thirty, fifty years from now to hear an instrument they’ve never encountered before and think:

“God, what a sound. What if I tried using that here?”

And suddenly that instrument has another life.

That’s what interests me.

Not only creating new technologies.

But using new technologies to make sure we don’t lose what existed long before us.

Those are three, for now.

There are actually many more.

Oh God, if I start going through all of them now, we’ll still be sitting here tomorrow.

09
Part 09 / 10 · Upcoming

To be continued

This chapter will open as the conversation continues.

The structure is ready. The story will appear here when it has been told.

10
Part 10 / 10 · Upcoming

To be continued

This chapter will open as the conversation continues.

The structure is ready. The story will appear here when it has been told.

An unfinished portrait

This is a living conversation.

The remaining chapters will appear as the interview continues — without rushing or filling in what has not yet been said.